Blog
Finding a Freelance Graphic Designer on the Gold Coast.
Finding a Freelance graphic designer on the Gold Coast can be difficult, whether you are looking for someone to handle your graphic design needs for
Welcome
Hello, my name is Shane Bouel.
I'm a Husband, Father, Son, Brother, Adoptee, Friend, Mentor, Creative and Human Rights Activist.
I cover all types of design and high quality marketing material, both educational and informative throughout various sectors up to standards expected by private sector, organisations and government bodies.
Throughout my career I have helped create and maintain strong relationships for a variety of stakeholders including my own clients, employers, and third party suppliers. I have produced materials and trained for numerous training organisations such as bcreative, Commercial Arts Training College (CATC), Keystone college and English in Paradise. Other clients include BP and 9 major national real estate companies throughout Australia.
I have been using Adobe Creative Cloud for well over 20 years. By keeping in touch with industry trends, I have maintained a current knowledge of ‘best practices’ in design which has given me a creative edge in designing effective marketing campaigns, developing brands and sub-brands, brochures, signage, web sites, publications, manuals, guidelines, program guides, student handbooks and advertisements. I believe my program knowledge of the main programs (Photoshop, Illustrator, Indesign, Dreamweaver and Flash) is second to none and my design experience is without compromise. In addition, One of my main specialisations is in print production.
I cover all types of design and high quality marketing material, both educational and informative throughout various sectors up to standards expected by private sector, organisations and government bodies.
Throughout my career I have helped create and maintain strong relationships for a variety of stakeholders including my own clients, employers, and third party suppliers. I have produced materials and trained for numerous training organisations such as bcreative, Commercial Arts Training College (CATC), Keystone college and English in Paradise. Other clients include BP and 9 major national real estate companies throughout Australia.
I have been using Adobe Creative Cloud for well over 20 years. By keeping in touch with industry trends, I have maintained a current knowledge of ‘best practices’ in design which has given me a creative edge in designing effective marketing campaigns, developing brands and sub-brands, brochures, signage, web sites, publications, manuals, guidelines, program guides, student handbooks and advertisements. I believe my program knowledge of the main programs (Photoshop, Illustrator, Indesign, Dreamweaver and Flash) is second to none and my design experience is without compromise. In addition, One of my main specialisations is in print production.
I have had managed and participated in a number of large corporation rebrands such Localsearch.
Creativity has been a strength of mine from a very early age, so much so that I feel that I am destined to create! Although sometimes it can be challenging, I view creating things as a form of expression and something that I need to do every day. I really do enjoy my working life as it involves exploring style, possibilities and solutions. I am proud of what I achieved in all my roles as my passion and adaptability has assisted me in becoming a leading-edge designer, who is well respected by peers.
I have had managed and participated in a number of large corporation rebrands such Localsearch.
Creativity has been a strength of mine from a very early age, so much so that I feel that I am destined to create! Although sometimes it can be challenging, I view creating things as a form of expression and something that I need to do every day. I really do enjoy my working life as it involves exploring style, possibilities and solutions. I am proud of what I achieved in all my roles as my passion and adaptability has assisted me in becoming a leading-edge designer, who is well respected by peers.
Creative Design - Adobe software & WordPress training
WEB
DESIGN
WEB
DESIGN
GRAPHIC
DESIGN
GRAPHIC
DESIGN
PRE-PRESS & PRINT DESIGN
PRE-PRESS &
PRINT DESIGN
CREATIVE DEVELOPMENT
CREATIVE
DEVELOPMENT
Blog
7 Blocks To Creative Thinking And How To Solve Them
We’re all skilled at creative thinking. It is, after all, the predominant way we think as children. The reason we lose the skill as we grow up is because of the blocks we put in the way. In this article I’ll show you 7 ways you can unblock your creativity and think like a child again.
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5 key tips for creating space & time for creativity.
Being creative on an individual level has the same potential: when you connect things together, you go beyond both of them; and you have the possibility of forming new beliefs about yourself and your potential.
5/5
Graphic Design is not about personal expression. (I do that elsewhere.) It’s not about scoring high on some standard of aesthetics either. (High aesthetics is not always appropriate.) It’s about solving communication problems. My creativity lies in how I solve them.
The problem with using graphic design as a platform for personal expression is that, at best, I would be a mediocre fine artist. My personal expression will never perfectly coincide with the needs of my clients. In fact, it would be quite rare if they came anywhere near it. In one way or another, my personal expression will be compromised, and the mediocrity of my work would be guaranteed. If my personal expression happens to coincide often with the needs of my clients, I would have to question the integrity of my own work. It’s a no-win situation.
Many designers strive to score high on some standard of aesthetics, whether it is the standard of some school, culture, or collective. I find this problematic because aesthetics is only one of many tools in a bigger picture of communication. Scoring high on some standard of aesthetics, no matter how prestigious it might be, is a separate issue from how successful a piece of communication is.
We can look at the concept of aesthetic standard from three different perspectives.
- Some designers strive to score high on their own personal standards. They don’t care what other people think as long as they are happy. The problem with this attitude is obvious. Unless this is specified as a clause in their contracts, it is not professional to ignore the needs or preferences of their clients.
- Some designers strive to score high on the standards of the communities they belong to. Though there is nothing wrong with this, it is not exactly a service they provide to their clients. In essence, the clients act as their patrons to support their aesthetic pursuits. The designers are not solving any problems. They usually seek or attract clients who appreciate their specific types of aesthetics. By choosing such a designer, the clients have already solved their own communication problems.
- Some designers strive to score high on the standard of the whole world. The problem with this is also obvious. When you try to please everyone, you end up diluting the substance of your work. In fact, the wider the audience, the more diluted it is. When you please everyone, you please no one.
Graphic Design is not about personal expression. (I do that elsewhere.) It’s not about scoring high on some standard of aesthetics either. (High aesthetics is not always appropriate.) It’s about solving communication problems. My creativity lies in how I solve them.
The problem with using graphic design as a platform for personal expression is that, at best, I would be a mediocre fine artist. My personal expression will never perfectly coincide with the needs of my clients. In fact, it would be quite rare if they came anywhere near it. In one way or another, my personal expression will be compromised, and the mediocrity of my work would be guaranteed. If my personal expression happens to coincide often with the needs of my clients, I would have to question the integrity of my own work. It’s a no-win situation.
Many designers strive to score high on some standard of aesthetics, whether it is the standard of some school, culture, or collective. I find this problematic because aesthetics is only one of many tools in a bigger picture of communication. Scoring high on some standard of aesthetics, no matter how prestigious it might be, is a separate issue from how successful a piece of communication is.
We can look at the concept of aesthetic standard from three different perspectives.
- Some designers strive to score high on their own personal standards. They don’t care what other people think as long as they are happy. The problem with this attitude is obvious. Unless this is specified as a clause in their contracts, it is not professional to ignore the needs or preferences of their clients.
- Some designers strive to score high on the standards of the communities they belong to. Though there is nothing wrong with this, it is not exactly a service they provide to their clients. In essence, the clients act as their patrons to support their aesthetic pursuits. The designers are not solving any problems. They usually seek or attract clients who appreciate their specific types of aesthetics. By choosing such a designer, the clients have already solved their own communication problems.
- Some designers strive to score high on the standard of the whole world. The problem with this is also obvious. When you try to please everyone, you end up diluting the substance of your work. In fact, the wider the audience, the more diluted it is. When you please everyone, you please no one.
In graphic design, pursuing personal expressions or aesthetic standards is self-serving. There is nothing wrong with serving myself, but I believe that it should not be done so at the expense of my clients.
The core of what I offer as a designer or an art director is problem-solving. When I take on a project, I like to ask many abstract questions up front. For my clients and colleagues, this process can be frustrating; some of them can’t see the point of it. The most important question for me is always this:
Why do you need to communicate it in the first place?
Work together to produce the correct outcome.
Whether your a Designer or Non Designer, Don’t dictate.
If you do, You could both be wrong.
In graphic design, pursuing personal expressions or aesthetic standards is self-serving. There is nothing wrong with serving myself, but I believe that it should not be done so at the expense of my clients.
The core of what I offer as a designer or an art director is problem-solving. When I take on a project, I like to ask many abstract questions up front. For my clients and colleagues, this process can be frustrating; some of them can’t see the point of it. The most important question for me is always this:
Why do you need to communicate it in the first place?
Work together to produce the correct outcome.
Whether you’re a Designer or Non Designer, Don’t dictate.
If you do, You could both be wrong.
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